Contents
List of Figures
Preface
1 Introduction
1.1 The Study of Industrial Organization
1.2 Law and Economics
1.3 Industrial Organization and International Trade
1.4 References
I Theoretical Background
2 Basic Concepts in Noncooperative Game Theory
2.1 Normal Form Games
2.2 Extensive Form Games
2.3 Repeated Games
2.4 Appendix: Games with Mixed Actions
2.5 Appendix: Games with Imperfect Information
2.6 Exercises
2.7 References
3 Technology, Production Cost, and Demand
3.1 Technology and Cost
3.2 The Demand Function
3.3 Appendix: Consumer Surplus: Quasi-Linear Utility
3.4 Exercises
II Market Structures and Organization
4 Perfect Competition
4.1 Non-Increasing Returns to Scale
4.2 Increasing Returns to Scale
4.3 Marginal-Cost Pricing and Social Welfare
4.4 Exercises
4.5 Refererices
5 The Monopoly
5.1 The Monopoly's Profit-Maximization Problem
5.2 Monopoly and Social Welfare
5.3 Discriminating Monopoly
5.4 The Cartel and the Multiplant Monopoly
5.5 Durable-Goods Monopolies
5.6 Appendix: The Legal Approach
5.7 Exercises
5.8 References
6 Markets for Homogeneous Products
6.1 Cournot Market Structure
6.2 Sequential Moves
6.3 Bertrand Market Structure
6.4 Cournot versus Bertrand
6.5 Self-Enforcing Collusion
6.6 International Trade in Homogeneous Products
6.7 Appendix: Cournot with Heterogeneous Firms
6.8 Exercises
6.9 References
7 Markets for Differentiated Products
7.1 Two Differentiated Products
7.2 Monopolistic Competition in Differentiated Products
7.3 Location" Models
7.4 Appendix: Inverting Demand Systems
7.5 Appendix: Equilibrium in the Linear City
7.6 Exercises
7.7 References
8 Concentration, Mergers, and Entry Barriers
8.1 Concentration Measures
8.2 Mergers
8.3 Entry Barriers
8.4 Entry Deterrence
8.5 Contestable Markets
8.6 Appendix: Merger and Antitrust Law
8.7 Appendix: Entry Deterrence and Antitrust Law
8.8 Exercises
8.9 References
III Technology and Market Structure
9 Research and Development
9.1 Classifications of Process Innovation
9.2 Innovation Race
9.3 Cooperation in R&D
9.4 Patents
9.5 Licensing an Innovation
9.6 Governments and International R&D Races
9.7 Appendix: Patent Law
9.8 Appendix: Legal Approach to R&D Joint Ventures
9.9 Mathematical Appendix
9.10 Exercises
9.11 References
10 The Economics of Compatibility and Standards
10.1 The Network Externalities Approach
10.2 The Supporting Services Approach
10.3 The Components Approach
10.4 Exercises
10.5 References
IV Marketing
11 Advertising
11.1 Persuasive Advertising
11.2 Informative Advertising
11.3 Targeted Advertising
11.4 Comparison Advertising
11.5 Other Issues Concerning Advertising
11.6 Appendix: Advertising Regulations
11.7 Exercises
11.8 References
12 Quality, Durability, and Warranties
12.1 Personal Income and Quality Purchase
12.2 Quality as Vertical Product Differentiation
12.3 Market Structure, Quality, and Durability
12.4 The Innovation-Durability Tradeoff
12.5 The Market for Lemons
12.6 Quality-Signaling Games
12.7 Warranties
12.8 Appendix: The Legal Approach to Products Liability
12.9 Exercises
12.10 References
13 Pricing Tactics: Two-Part Tariff and Peak-Load Pricing
13.1 Two-Part Tariff
13.2 Nonuniform Pricing
13.3 Peak-Load Pricing
13.4 Can Firms "Control" the Seasons?
13.5 Exercises
13.6 References
14 Marketing Tactics: Bundling, Upgrading, and Dealerships
14.1 Bundling and Tying
14.2 Killing 0ff Markets for Used Textbooks
14.3 Dealerships
14.4 Appendix: The Legal Approach to Tying
14.5 Appendix: Legal Approach to Vertical Restraints
14.6 Exercises
14.7 References
V The Role of Information
15 Management, Compensation, and Regulation
15.1 The Principal-Agent Problem
15.2 Production with Teams
15.3 Competition and Managerial Compensation
15.4 Why Executives Are Paid More than Workers
15.5 Regulating a Firm under Unknown Cost
15.6 Exercises
15.7 References
16 Price Dispersion and Search Theory
16.1 Price Dispersion
16.2 Search Theory
16.3 Mathematical Appendix
16.4 Exercises
16.5 References
VI Selected Industries
17 Miscellaneous Industries
17.1 Restaurant Economics
17.2 The Airline Industry
17.3 The Fishing Industry
17.4 Public Roads and Congestion
17.5 Exercises
17.6 References
Index
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