The economics of platforms: (Registro n. 3525)
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| Campo fixo de controle local | 220701b2021 bl ||||g |||| 00| 0 por u |
| 020 ## - ISBN | |
| ISBN | 9781108710749 |
| 040 ## - Fonte da Catalogação | |
| Fonte de catalogação | BR-BrCADE |
| 082 ## - CDD | |
| -- | 330 B438t |
| 090 ## - Número de Chamada | |
| Localização na estante | 330 B438t |
| Cutter | B438t |
| 100 1# - Autor | |
| Autor | BELLEFLAMME, Paul |
| 245 10 - Titulo Principal | |
| Título principal | The economics of platforms: |
| Subtítulo | concepts and strategy/ |
| 260 ## - Editora | |
| Cidade | Reino Unido: |
| Editora | Cambridge University Press, |
| Data | 2021. |
| 300 ## - Descrição Física | |
| Número de páginas | 256 p. |
| 505 ## - Conteúdo | |
| Conteúdo | Contents<br/>List of Figures <br/>List of Tables <br/>List of Cases <br/>Preface<br/>Getting Started<br/><br/>1 Platforms: Definitions and Typology<br/>1.1 Within-Group Network Effects<br/>1.1.1 Definition and Sources<br/>1.1.2 Attraction Loops<br/>1.1.3 Impacts on Platform Choices<br/>1.2 Cross-Group Network Effects<br/>1.2.1 Attraction Spiral<br/>1.2.2 AttractionlRepulsion Pendulum<br/>1.2.3 Attraction Spillover<br/>1.2.4 Within - or Cross-Group Network Effects?<br/>1.3 Platform Definition and Typology<br/>1.3.1 A Definition of Platforms<br/>1.3.2 What Is (and What Is Not) a Platform? <br/>1.3.3 Different Types of Platforms<br/><br/>2 Ratings, Recommendations, and the Use of Big Data<br/>2.1 Ratings and Reviews<br/>2.1.1 A Source of Network Effects<br/>2.1.2 Product Rating and Review Systems <br/>2.1.3 Seller Rating Systems<br/>2.1.4 The Informativencss of Ratings and Reviews<br/>2.2 Recommendations<br/>2.2.1 Product Recommender Systems and Popular Products <br/>2.2.2 Product Recommender Systems and the Long Tail<br/>2.3 Self-Reinforcing Effects of Big Data<br/>2.3.1 Network Effects or Not?<br/>2.3.2 Short-Term or Long-Term Effects?<br/>2.3.3 Cost of Collecting and Analyzing Data<br/><br/>3 An Economic Primer on Network Goods Demand for Network Goods <br/>3.1.1 A Simple Model with a Single Good and Two Users<br/>3.1.2 Demand for a Network Good with Many Users <br/>3.1.3 Dynamic Behavior, User Expectations, and Equilibrium Stability<br/>3.2 Pricing of a Network Good<br/>3.2.1 Pricing to Two Users<br/>3.2.2 Pricing to a Continuum of Users<br/>3.2.3 Pricing in the Presence of an Alternative Network Good<br/>3.3 Strategies for Network Goods<br/>3.3.1 Compatibility Decisions <br/>3.3.2 Dynamic Pricing of Network Goods <br/>3.3.3 First- or Second-Mover Advantage in Standard Wars? <br/><br/>4 Growing a Platform <br/>4.1 Platform or Not Platform? <br/>4.1.1 The Basic Trade-Off: Enabling vs. Controlling <br/>4.1.2 Other Trade-Offs <br/>4.1.3 How to Choose? <br/>4.2 The Chicken-and-Egg Problem <br/>4.2.1 Chicken or Egg: Which Should Come First? <br/>4.2.2 Divide-and-Conquer Strategy <br/>4.2.3 Seeding Strategies <br/>4.2.4 Initial In House Production <br/>4.3 Building Trust among Users <br/>4.3.1 Asymmetric Information Problems on Platforms <br/>4.3.2 Strategies to Address Trust Issues on Platforms <br/>4.3.3 Trust and Network Effects <br/>4.4 Platform Expansion <br/>4.4.1 In-House Production: The Return<br/>4.4.2 Growing in Adjacent Markets <br/><br/>5 Platform Pricing <br/>5.1 Platform Pricing: The Basics <br/>5.1.1 Prices? What Prices? <br/>5.1.2 A Motivating Numerical Example <br/>5.1.3 Pricing Distortions by a Monopoly Platform <br/>5.2 The General Platform Pricing Problem <br/>5.2.1 Transaction Fees on a Two-Sided Platform <br/>5.2.2 Membership Fees on a Two-Sided Platform <br/>5.3 Network Effects and Pricing Instruments <br/>5.3.1 Constrained Two-Sided Pricing<br/>5.3.2 Within- and Cross-Group Network Effects <br/>5.3.3 Price Discrimination by a Platform <br/>5.3.4 The Freemium Strategy <br/>5.4 Pricing and the Formation of Users' Expectations <br/>5.4.1 Observability of Prices <br/>5.4.2 Committing to Participation Levels <br/>5.4.3 Sequential Pricing and Participation <br/><br/>6 Platform Design <br/>6.1 Another Look at Price Strategies and Network Benefits <br/>6.1 .1 Product Variety and Price Levels <br/>6.1.2 Seller Competition and Differentially Informed Buyers <br/>6.2 Nonprice Strategies and Network Effects <br/>6.2.1 Designing Rating and Recommended Systems <br/>6.2.2 Behavioral Biases and Obfuscation <br/>6.3 Platform Governance Regarding Sellers' Selling Strategies <br/>6.3.1 Behavior-Based Pricing <br/>6.3.2 Targeting <br/>6.3.3 Should a Platform Authorize Sellers to Price Discriminate? <br/>The Road Ahead <br/>Bibliography <br/>Index <br/><br/><br/> |
| 650 #0 - ASSUNTO | |
| 9 (RLIN) | 1929 |
| Assunto | Economia |
| Subdivisão geral | <a href="Plataformas">Plataformas</a> |
| 700 1# - Entrada secundária - Nome Pessoal | |
| 9 (RLIN) | 2557 |
| Nome pessoa | PEITZ, Martin |
| Relação | Autor |
| 942 ## - Elementos de Entrada Adicionados | |
| Tipo de Material | Livros |
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| Biblioteca Agamenon Magalhães | Biblioteca Agamenon Magalhães | 2022-06-14 | Compra | 23334 | 330 B438t | 2022-0061 | 1 | 2022-07-01 | Livros | ||
| Biblioteca Agamenon Magalhães | Biblioteca Agamenon Magalhães | 2022-06-14 | Compra | 23335 | 330 B438t | 2022-0062 | 2 | 2022-07-01 | Livros |